A study into the subconscious bias of AI and computer science, Breaking Binaries explores why the biggest innovation is philosophical.
"Digital realms and the coexisting commercialisation of emerging digital aesthetics have expanded our modes and methods of self-expression. The beauty of this lies in the fluidity of identity we can readily expect. The next big innovation will be breaking binaries that limit such inclusivity and questioning the philosophies that set these standards, to begin with. Before we move forward, we must unlearn, unpack and rewire."
National Safety Council x BBDO
22,000 people are killed each yeah by a prescription opioid overdose in the United States.
As the lead media strategist on the team, my job was to research the misinformed national mindset on the opioid epidemic and secure thoughtful social and OOH placements to bring awareness to the cause. This physical memorial and digital campaign garnered national media attention, a Cannes Lion award, but more importantly saved lives nationwide.
Agency: BBDO x PHD Media
A strategic business framework for the inclusion of female-centric design and management in the streetwear industry
University: University of the Arts London
Degree: Design Management
"What is the future of gender identity in streetwear and how can brands future proof themselves by reframing the value of gender diversity in their communication strategies?"
Modern Life is Rubbish
Concept and Creation
An examination of the ways we consume digitally.
Showcased at the London Design Festival's Emergence: Service/Social/Sustainable Design
The things we download exist both virtually and physically.
Content creation generates cyber scrap.
Our Memory aided by useless images.
200 shots to get the right angle, forgotten in a moment.
Multiple iterations become meaningless.
Pollution is the new filter.
Our online landfills brim with digital detritus.
The monotonous, continuous act of downloading content onto our devices.
Manifests into a mindset of interminable consumption that we are yet to untangle.