Design Manager 

A strategic business framework for the inclusion of female-centric design and management in the streetwear industry

University: University of the Arts London

Degree: Design Management 

Mark: Distinction

National Safety Council x BBDO 

Media Strategist 

22,000 people are killed each yeah by a prescription opioid overdose in the United States. 

As the co-lead media strategist on the team my job was to research the misinformed national mindset on the opioid epidemic and secure thoughtful social and OOH placements to bring awareness to the cause. This physical memorial and digital campaign garnered national media attention, a Cannes Lion but more importantly saved lives nationwide.

Agency: BBDO x PHD Media 

Modern Life is Rubbish  

Concept and Creation

An examination of the ways we consume digitally. 

Showcased at the London Design Festival's Emergence: Service/Social/Sustainable Design


The things we download exist both virtually and physically.

Content creation generates cyber scrap.

Our Memory aided by useless images.

200 shots to get the right angle, forgotten in a moment.

Multiple iterations become meaningless.

Pollution is the new filter.

Our online landfills brim with digital detritus.
The monotonous, continuous act of downloading content onto our devices.

Manifests into a mindset of interminable consumption that we are yet to untangle.