A strategic business framework for the inclusion of female-centric design and management in the streetwear industry
University: University of the Arts London
Degree: Design Management
National Safety Council x BBDO
22,000 people are killed each yeah by a prescription opioid overdose in the United States.
As the co-lead media strategist on the team my job was to research the misinformed national mindset on the opioid epidemic and secure thoughtful social and OOH placements to bring awareness to the cause. This physical memorial and digital campaign garnered national media attention, a Cannes Lion but more importantly saved lives nationwide.
Agency: BBDO x PHD Media
Modern Life is Rubbish
Concept and Creation
An examination of the ways we consume digitally.
Showcased at the London Design Festival's Emergence: Service/Social/Sustainable Design
The things we download exist both virtually and physically.
Content creation generates cyber scrap.
Our Memory aided by useless images.
200 shots to get the right angle, forgotten in a moment.
Multiple iterations become meaningless.
Pollution is the new filter.
Our online landfills brim with digital detritus.
The monotonous, continuous act of downloading content onto our devices.
Manifests into a mindset of interminable consumption that we are yet to untangle.