Managing Director 

Limbo+Hatch, a London-based trend and talent incubator, was born out of the idea that creatives use their digital mediums to interrogate, cultivate and reform the physical world.

The E-MERGE Issue: derived from a 10-month research study of global emerging talent the trend report explores the merging of physical and digital. With isolation suddenly redefining our interactions and identities, the dutifully-digital tools we previously thought little about became our lifelines. Our love languages. Our creative armour. Our virtual homes. Interconnected and disconnected. A pivot that forced artists to shift, at times begrudgingly, towards digital realms; impacting their crafts, mindsets, attitudes and behaviours at an unprecedented rate. A rate that at times outpaced the real world. 


The E-MERGE Issue is a visual survey to key questions of identity and creation between IRL and URL. Featuring E-MERGING talent such as Doora News, Harriet Davey and Masha Batsii as well as industry experts including TRASHYMUSE and Trend Atelier. The Issue is in print, free of digital detritus and cyber noise; counterintuitive to the assumption that virtual creations exist only between our screens.

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As the Managing Director and Founder of Limbo+Hatch, my role is to:


Research and discover emerging trends in the culture and creative sectors using an original research methodology.


Edit articles and trend reports on themes including Digital Beauty, Virtual Influence, Survellience Capitalism and Coded Bias in AI.


Manage contributing talent to grow an international network of like-minded creatives and digital agency partnerships.


Contribute as a thought leader to industry conversations in identity, sustainability, technology and inclusivity in the style industries.