Carhartt Work in Progress
UK Activations Manager
As the Carhartt WIP Activations Manager, I had the opportunity to bring big ideas to life in retail and wholesale spaces. From store openings to collaborations with the likes of A.P.C., Liberty's, Converse, Awake NY, Motown and Passport.
The culture of the brand was examined through music, visual arts and skate using London's cultural milestones to navigate each campaign.
DAZED x NTS Radio x Carhartt WIP
To accompany the Spring/Summer 2019 Carhartt WIP capsule collection, which pays tribute to legendary Nigerian musician and political agitator Fela Anikulapo Kuti, Carhartt WIP collaborated with Dazed and NTS Radio.
As the Marketing Intern, my role was to leverage the power of storytelling through visual cues and coordinate a space that reflected the themes of the film and corresponding collection.
The short film, titled One Day Go Be One Day, sees artist and filmmaker Akinola Davies Jr. travel to the Nigerian capital of Lagos together with London rapper Obongjayar. The result is the experimental short, on Fela Kuti’s spiritual roots. The video and product were launched at the ICA.