DAZED x NTS Radio x Carhartt WIP

Marketing Assistant 

To accompany the Spring/Summer 2019 Carhartt WIP capsule collection, which pays tribute to legendary Nigerian musician and political agitator Fela Anikulapo Kuti, Carhartt WIP collaborated with Dazed and NTS Radio.

The short film, titled One Day Go Be One Day, sees artist and filmmaker Akinola Davies Jr. travel to the Nigerian capital of Lagos together with London rapper Obongjayar. The result is the experimental short, which takes cues from Fela Kuti’s spiritual roots.The video and corresponding product were launched at the ICA. 

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Carhartt Work in Progress

UK Activations Manager

As the Carhartt WIP Activations Manager I had the opportunity to bring big ideas to life in retail and wholesale spaces. From store openings to collaborations with the likes of A.P.C., Liberty's, Converse, Awake NY, Motown and Passport. The culture of the brand  was examined through music and skate using London's cultural milestones to navigate each campaign.